Ocado launches voice-driven shopping app for Amazon Alexa

Ocado has launched an application for Amazon Echo that will enable its customers to shop using the Alexa voice service. 

The online retailer has launched the app for Amazon Echo’s voice-controlled assistant to allow consumers to perform tasks such as adding or removing items from shopping lists and tracking orders.

The artificial intelligence (AI)-based “conversational service” can help customers shop by speaking to Alexa, which can perform tasks such as suggesting items for a consumer’s shopping list based on previous orders. 

The Ocado app will also allow consumers to add products to an existing basket or order, get advice on recipes, check existing orders, keep track of orders and confirm how long they have to amend an existing order.